Miley Cyrus and MAC Cosmetics have announced that they are collaborating to allocate $10 million from the brand’s annual Viva Glam campaign for 250 local organizations who remain in areas that have been hit the hardest by COVID-19
The 27-year-old Wrecking Ball singer confirmed the news of the collaboration on her social media series Bright Minded: Live With MileyCyrus The organizations that they plan to contribute to providing services like food delivery, treating patients, and spreading out awareness about how to.
Miley Cyrus And MAC Announce $10 Million Donation Through The Viva Glam Campaign For Pandemic Relief https://t.co/ReUdIvloJa
— GEH 🌻🦋💖🌻 (@Shefani_Gwake) April 3, 2020
Cyrus, a former representative for the makeup brand, started her partnership with MAC Cosmetics to assist COVID-19 victims and those who are on the front lines.
“I am so proud to have been chosen to announce MAC Cosmetics efforts because MAC Viva Glam has a special place in my heart,” Cyrus stated. “I was Viva Glam ambassador in 2015 and had the opportunity of volunteering at LGBTQ LA, which is one of the mac viva glam grantees that will be getting this funding.”
Cyrus added that the Viva Glam charitable effort is made possible by people supporting the MAC neighborhood and acquiring a VIVA Glam lipstick. She revealed that 100 percent of the earnings from those purchases would go towards the local organizations.
The singer told her fans that they might get included by acquiring any existing shade of the current Viva Glam lipstick. Or, fans have the alternative of sending out a virtual kiss to those on the front lines through Twitter and Instagram with the hashtag #vivaglam.
According to The Daily Mail, the MAC Cosmetics annual Viva Glam campaign started in 1994 to assist the battle of the AIDS epidemic. Since Thursday, April 2nd, the death overall in the United States due to COVID-19 is 5,862, with more than 241,000 cases.
The virus has affected many celebrities, including Tom Hanks, Rita Wilson, Andy Cohen, Idris Elba, and Prince Charles. Others who have tested positive for COVID-19 include Bon Jovi keyboardist David Bryan and singer Placido Domingo. Earlier this week, Fountains of Wayne co-founder Adam Schlesinger passed away from complications from coronavirus.
As for Miley Cyrus, on Friday, she reunited with fellow Disney star Selena Gomez on her Bright Minded web series.